Father’s Day is a celebration honouring fathers and appreciating
fatherhood, paternal bonds, and their influence in society. The day is
observed in Pakistan on 16th of every June to pay tribute to
overwhelming role of fathers in their families.
On the day, Rutgers WPF has launched a yearlong campaign titled “Greening Pakistan-Promoting Responsible Fatherhood” has been launched across Pakistan to promote active fatherhood and responsibility for the care and upbringing of children. This campaign will be implemented across Pakistan with the help of local implementing partners.
The campaign is focused on transforming rigid perception of our society where men are generally expected to be only providers and breadwinners while women and girls are generally expected to give care for children and be chiefly responsible for reproductive aspects of family life.
Due to these set patterns, fathers are usually more responsive to children but less expressive in showing emotions towards his children which is affecting the overall development of family and are the main reasons behind increasing trend of various social issues.
This initiative has been carried out for the promotion of responsive and care giving fathers for prevention of child marriages and domestic violence to create an enabling environment where women and children can access their basic human rights.
Responsible and supportive fathers are the focal point of this campaign and will be engaged to advocate for providing a non-violent environment to children at home to transform their behaviour towards strengthening gender equality and empowering women.
Most importantly, this campaign will effectively contribute to strengthen the advocacy efforts for required legislative reforms on domestic violence and child marriages.
For the campaign, local CSOs and community leaders will be sensitised on the concept of responsible fatherhood through varied awareness raising activities.
Media campaigns including radio messages and television talk shows are the most important feature to sensitise different stakeholders on the targeted issues at all levels.
For more effective results, there is also need of civil society organizations working on the same thematic area to join hands for this initiative. The campaign will be concluded on next father’s day in 2014.
On the day, Rutgers WPF has launched a yearlong campaign titled “Greening Pakistan-Promoting Responsible Fatherhood” has been launched across Pakistan to promote active fatherhood and responsibility for the care and upbringing of children. This campaign will be implemented across Pakistan with the help of local implementing partners.
The campaign is focused on transforming rigid perception of our society where men are generally expected to be only providers and breadwinners while women and girls are generally expected to give care for children and be chiefly responsible for reproductive aspects of family life.
Due to these set patterns, fathers are usually more responsive to children but less expressive in showing emotions towards his children which is affecting the overall development of family and are the main reasons behind increasing trend of various social issues.
This initiative has been carried out for the promotion of responsive and care giving fathers for prevention of child marriages and domestic violence to create an enabling environment where women and children can access their basic human rights.
Responsible and supportive fathers are the focal point of this campaign and will be engaged to advocate for providing a non-violent environment to children at home to transform their behaviour towards strengthening gender equality and empowering women.
Most importantly, this campaign will effectively contribute to strengthen the advocacy efforts for required legislative reforms on domestic violence and child marriages.
For the campaign, local CSOs and community leaders will be sensitised on the concept of responsible fatherhood through varied awareness raising activities.
Media campaigns including radio messages and television talk shows are the most important feature to sensitise different stakeholders on the targeted issues at all levels.
For more effective results, there is also need of civil society organizations working on the same thematic area to join hands for this initiative. The campaign will be concluded on next father’s day in 2014.
Link: http://pakobserver.net/detailnews.asp?id=209985
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